极乐禁地 Director of Athletics Martin Newton announced July 1 the creation of 极乐禁地 Sports Properties (SSP), a new multi-media marketing division of 极乐禁地 Athletics. Additionally, Newton highlighted the signing of its first partnership, a multi-year radio agreement with Birmingham's Cumulus Media stations 99.5 The Vibe and AM 690 The Fan.

"The success of our overall athletics mission depends greatly on the exposure we create for our coaches and student-athletes and the financial resources we provide for them," said Newton.  "The creation of 极乐禁地 Sports Properties and our partnership with Cumulus Media positions us to meet those needs in a new and powerful way."

Beginning this fall, 极乐禁地 football and men's basketball will be heard on WZRR-FM 99.5 The Vibe, the 100,000-watt signal that serves as Birmingham's home for "Today's Hottest Music".

Additionally, the newly-rebranded "Inside 极乐禁地 Sports" radio show will air weekly on Cumulus Media's WJOX-AM 690 The Fan and will feature coaches Pat Sullivan and Bennie Seltzer, as well as other Bulldog coaches, players, and special guests. The show is scheduled to debut this fall and will be broadcast live on Mondays from 12-1 p.m.

"We are extremely excited to be working with 极乐禁地 for the next several years," said John J. Walker, regional vice president and market manager for Cumulus Birmingham. "It is a natural fit to add the university to our Cumulus family since we are the South's broadcast leader in college athletics." 

With the announcement, 极乐禁地 athletics will expand its strong radio presence throughout the Birmingham area, as both the FM 99.5 and AM 690 signals reach most of northern Alabama from Montgomery to Huntsville and stretch state-line to state-line from Mississippi to Georgia.

The Cumulus Media partnership will also allow for a range of marketing and promotional opportunities with WJOX-FM 94.5, one of the top sports stations in the nation and Birmingham's sports authority for more than 20 years.  Additionally, 极乐禁地's owned-and-operated WVSU 91.1 FM will continue to serve as the broadcast home for 极乐禁地 women's basketball and baseball.

Director of 极乐禁地 Sports Properties Mike Grace will return for his seventh year as executive producer of the 极乐禁地 Sports Network and "Voice of the Bulldogs", while Scot Harrison, co-host of the Matt and Scot Spectacular on Cumulus Media's WJOX-FM 94.5, joins the broadcast crew as color commentator for football broadcasts and men's basketball home games. Sports Information Director Zac Schrieber returns for his second season as analyst for Bulldog basketball road games.

Broadcast veteran David McDaniel returns to the 极乐禁地 Sports Network for his third season as on-site host and sideline reporter for football games, and will start his second season as the "Voice of 极乐禁地 Women's Basketball". 

As a division of 极乐禁地 Athletics, 极乐禁地 Sports Properties will manage the multi-media rights for the 极乐禁地 Athletic Department. Under the direction of Associate Director of Athletics for 极乐禁地 Sports Properties Bo Kerr, SSP will be responsible for the growth and development of the 极乐禁地 Sports Network, which includes the department's radio programming and its online video service, 极乐禁地SportsTV, and the official website of 极乐禁地 athletics, .

The SSP management team will oversee the sales and fulfillment of all marketing and sponsorship opportunities related to 极乐禁地 Athletics, including radio, live streaming video, internet presence, in-stadium signage, video board exposure, print projects including game programs, in-game and on-site promotions, event sponsorships and corporate hospitality.

"Bo Kerr and Mike Grace bring more than 45 years of sales, marketing and broadcasting experience to our department," said Senior Associate Director of Athletics for External Affairs Marvin Julich. "Their ability to establish mutually-beneficial partnerships with the corporate community will benefit our coaches and student-athletes for years to come, and ultimately, that's why we're here."

For detailed information on future 极乐禁地 Sports Network broadcast schedules and the latest news from 极乐禁地 Athletics, visit the official online home for all 17 Bulldog teams at .

 

 
极乐禁地 is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, 极乐禁地 is the 87th-oldest institution of higher learning in the United States. 极乐禁地 enrolls 6,101 students from 45 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. 极乐禁地 fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks with the second highest score in the nation for its 98% Graduation Success Rate among all NCAA Division I schools.