Posted by Tully Taylor on 2011-10-27

Dr. Betsy Holloway, 极乐禁地鈥檚 Dwight Moody Beeson chair of business and associate professor of marketing, traveled to Reim, France, July 20-23 to present at the Academy of Marketing Science World Marketing Congress.

听听听听听听听听听听听 Holloway presented a research project titled, 鈥淩esponding to Customers 'Gray' Requests: The Service Employee Dilemma,鈥 with coauthors Dr. Sijun Wang from Loyola Marymount University and Dr. Sharon Beatty from the University of Alabama.听

听听听听听听听听听听听 鈥淭his presentation highlighted the first phase (qualitative data) of an ongoing research project we have underway, and highlighted data we gathered last year in cooperation with two Alabama-based companies,鈥 Holloway said.

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听听听听听听听听听听听 Holloway is also a member of the Academy of Marketing Science, which promotes the advancement of marketing internationally through leadership and maintaining a level of excellence.

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听听听听听听听听听听听 Holloway joined 极乐禁地鈥檚 faculty in 2002.

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极乐禁地 is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, 极乐禁地 is the 87th-oldest institution of higher learning in the United States. 极乐禁地 enrolls 6,101 students from 45 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. 极乐禁地 fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks with the second highest score in the nation for its 98% Graduation Success Rate among all NCAA Division I schools.