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 Jean-Patrick Lucien Bel
Soley, CEO
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As the son of an
agronomist and grandson of a farmer, I grew up in Haiti
, seeing farmers working hard while raising their
families with dignity and enjoying the fruits of their
labor with pride. The last two decades of the past
century have certainly been hard on every farmer in the
country with the spiraling deterioration of the economic
environment. Yet, during our many visits to
Haiti the last 4 years, we have met farmers growing
great natural crops with no opportunity to bring them to
the world market. Bel Soley wants to be the
bridge between Haitian farmers and consumers, both local
and international, looking for quality, fresh and
organic products. Bel Soley also wants to develop
businesses in rural Haiti and promote local productions
and transformation of farmers’ products. We want
to be the image of quality products from Haiti, that
comply with all local and international standards
(HACCP, USDA, FDA, CFIA, FSA). At this challenging
economic juncture, it certainly makes sense to go back
to the roots of Haiti ’s main resources, which are its
hard working people and the land, to get its economy
moving forward toward a brighter
future. |
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 Knox Singleton President
CCH
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Bel Soley strategy is
tackling mission work in the old fashion way. Starting a
traditional business which we believe will have dramatic
social implications. In the past, many have taken
the approach of creating social enterprises with a
business approach but we believe that a business with a
social dimension has a much higher probability of
success.
When we look at Haiti (and
perhaps much of the rest of the third world), you see
that without an underlying economic system that produces
ongoing value for its participants and owners, there is
little prospect of sustainable improvements in health
care, education, and quality of life. After
considerable research and planning, we believe Bel
Soley has come up with a model that can be both a
signifigant business success (albeit with considerable
risk) and have tremendously positive social implications
at the same
time.
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 Brian Hays Bel Soley
Chairman
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The best way to improve
the life of the average Haitian and of the country as a
whole is to provide honorable, well-paying jobs.
Development will grow and be sustained through a
positive, for-profit upward economic spiral – successful
businesses spawning other new successful business. This
is possible because Haiti is a real economic opportunity
to North American and European countries. Haiti is close
to American markets (600 miles vs 6600 miles to China),
has low land and labor costs, has a beneficial tropical
climate and an enthusiastic and willing population.
International companies have failed to leverage these
attributes out of ignorance and fear.
Years of turmoil and
confusion have made most companies wary of doing
business in Haiti. But settling conditions and a wide
recognition by Haitian leaders that the country has an
opportunity in the world economy make new business
formation attractive. By understanding and working with
Haitian standards and culture, combined with a rigorous
devotion to quality standards expected by the
international business community, Bel Soley is one of
the leading companies developing new businesses in
Haiti. With Haitian and international partners, Bel
Soley is organized and financed to be a key partner in a
Haitian business renaissance.”
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